What is CoHost’s New Listener Metric?
CoHost’s New Listener Metric helps you identify how many listeners are tuning in for the very first time. Unlike Unique Listeners, which will show you recurring listeners across episodes, New Listeners will show you a simple count of how many first-time listeners you’ve had over a timeframe.
CoHost shows you the total number of new listeners across chosen timeframes, giving you a clear picture of audience growth beyond total downloads and unique listeners.
What are the benefits of measuring new listeners?
Here are some benefits and ways you can leverage CoHost’s New Listener Metric:
- Gain a more accurate picture of audience growth.
- Separate new listeners to measure loyalty and engagement.
- Spot trends in listener growth following new promotion campaigns.
- Report growth with greater confidence to clients, sponsors, and leadership teams.
- Benchmark podcast health over time by tracking consistent growth intervals.
Our recommendation? Pair New Listeners with other CoHost data like Tracking Link Analytics, B2B Analytics, Consumption Data, and Advanced Audience Demographics to uncover who new listeners may be and where they came from.
Finding New Listeners in CoHost
To find your New Listeners Metric in CoHost, simply head to your Show Analytics dashboard.
.png?width=670&height=501&name=Audience%20Profile%20-%20New%20Listener%20-%20Main%20Page%20-%20Default%20(2).png)
From here, select your “Audience Profile” tab.
Under your Audience Profile snapshot, you’ll see “New Listeners” with a metric underneath. This is your New Listeners count.
You can change the timeframe that you’re viewing New Listeners by selecting your desired date range in the top right.
Update date ranges to evaluate and compare how many first-time listeners you’ve brought in over time to understand campaign performance, discovery, reach, and topic resonance.