CoHost Show Consumption Rate:
Show Consumption measures how much of your show listeners consume before dropping off, expressed as a percentage. This is taken as an aggregate of your show’s episode consumption rates on Apple Podcasts. This metric looks at your overall show performance rather than an individual episode performance.
CoHost Episode Consumption Rate:
Episode Consumption measures how much of a podcast episode listeners are listening to before dropping off. The consumption rate is calculated on a percentage basis, so the closer you are to 100%, the better. On CoHost, this metric consists of consolidated data from both Spotify and Apple Podcasts.
Benefits of CoHost’s Consumption Data
Two key features set CoHost’s Episode Consumption apart:
1. Consolidated Metrics
Combines data, presenting it in terms of both consumption rate (% listened) and consumption time (duration listened).
2. Intuitive Data Display
Offers toggle for viewing consumption rate and time, alongside total episode duration, for a clear, comparative analysis.
Why consumption data is important for your podcast
Episode consumption gives you deeper audience insights by revealing which episodes engage listeners the most, aiding in content strategy and development.
Furthermore, these numbers reveal important information about how well your content is capturing listeners’ attention, which segments resonate, and which miss the mark.
Advertisers also want to know if their messages will reach an engaged and attentive audience – consumption rates provide evidence of this. A podcast with high engagement metrics can command higher advertising rates and attract more lucrative partnerships.
Where to find Consumption on CoHost
Show Consumption
Simply head to your home dashboard on CoHost. From here, you’ll find your show’s consumption rate under “Show Unique Listeners” on the homepage.
Episode Consumption
Simply head to the “Analytics” drop-down on the left sidebar and select “Show Analytics”. From here, click on “Consumption” along the page tabs.
See Episode Consumption in action