What is CoHost’s B2B Analytics feature?
CoHost’s B2B Analytics allows brands to see exactly what companies are listening to their show and identify valuable leads. We’ve partnered with third-party data providers to gather listener data across all listening apps, such as:
- Breakdown of Companies Listening: Get a detailed look at the companies who are tuning into your podcast, including their industries, average company size, and average revenue breakdown.
- Episode Summary Page: Compare the top companies, industries, and company locations of each episode's unique audience.
- Individual Episode Breakdown: Get a detailed look at which companies and industries are listening to each episode, including company size, revenue, and location.
- Lead Generation: Export the list of companies who are tuning into your podcast to identify valuable prospects and boost lead generation efforts.
What metrics are included in B2B Analytics?
Within CoHost’s B2B Analytics feature, users will have access to the following data at both a show and episode level:
1. Company Size
2. Company Revenue
3. Company Location
4. Industry
Users will also receive all-time stats for your show, including:
1. Top Company
2. Top Industry
3. Top Location
Where to find B2B Analytics:
Simply head to the “Companies & Industries” in the left sidebar. From here, you can toggle between the “Overview” and “Episode Breakdown” tabs.
See B2B Analytics in action:
How you can use B2B Analytics:
1. Partnership building
With comprehensive data on company size, revenue, industry, and location, you can effectively segment your podcast audience and create targeted outreach strategies to build lasting partnerships.
2. Tailor content to listener preferences
Create more targeted podcast episodes that address specific industry pain points or trends to increase consumption, engagement, and resonance.
3. Optimize engagement strategies
B2B Analytics provides real-time data on which companies are engaging with your podcast, allowing you to track your outreach efforts and optimize your engagement strategies for better results.
4. Retarget advertising
Brands can use company lists from CoHost's B2B Analytics to craft targeted retargeting ads. By addressing the specific needs of interested companies, you can boost conversions and build stronger relationships.
5. Enhance sponsorships
Gain insights into the companies tuning into your podcast, and use this data to pinpoint those that align with your content and audience. Focusing on companies with a shared target market can improve the chances of securing sponsorships that resonate with your listeners.
6. Audience segmentation
Leverage B2B Analytics data to segment your audience by industry, company size, and revenue. This granular approach allows you to customize your outreach, highlighting the benefits of partnering with your podcast to specific business segments.
To learn more about how the insights from B2B Analytics can help you enhance sponsorship opportunities and build successful partnerships, check out our blogs.