What is Advanced Audience Demographics?
CoHost’s Advanced Audience Demographics feature allows users to uncover their listener persona through insights like age, social media habits, income, hobbies, and more.
What demographic data is included in Advanced Audience Demographics?
Within CoHost’s Advanced Audience Demographics feature, users will have access to the following data:
1. Age
2. Interests
3. Household Income
4. Social Media Consumption
5. Lifestyle
6. Family Members
7. Pets
This data is summarized into your podcast’s “Listener Persona” which can be found by going to the “Analytics” drop-down in the left sidebar and clicking “Demographics”. The Listener Persona is located in the “Overview” tab.
Where can I find Advanced Audience Demographics on CoHost?
To find your Advanced Audience Demographics data on CoHost, head to the “Analytics” drop-down in the left sidebar and select “Demographics”. From here, you’ll be able to view your “Overview” and “Interests & Habits” tabs.
See Advanced Audience Demographics in action
What are the benefits of Advanced Audience Demographics?
There are a variety of ways you can leverage Advanced Audience Demographics for your podcast. A few use cases include:
1. Produce content tailored to your audience's preferences
By knowing who your audience is and what interests/hobbies they have, you can tailor your content to match their needs.
2. Enhance sponsorship sales with comprehensive listener profiles
Before a sponsor decides to advertise on your podcast, they need to know that it will get them in front of their target audience. By having deeper insights into your audience's demographics, you’ll be able to provide sponsors with comprehensive listener profiles.
3. Boost the ROI of your show by ensuring you're reaching the right audience
Ensure you’re reaching your target audience by aligning your buyer personas with your listener personas.
5. Integrate your listener insights with other crucial podcast metrics within CoHost for effective performance reporting
Demographics are valuable on their own, but they become even more powerful when paired with additional data to tell the story of your podcast performance. Merge demographic data with unique listener data or tracking link analytics to gain even more insight into your audience.