Measuring your show's growth in CoHost is easy! There are a variety of metrics and charts you can turn to as an indicator of your show’s performance. In this article, we’ll dive into where you can find and use this data in CoHost.
Let’s dive in:
1) Performance growth overview
You can see data showing the growth for total downloads and unique listeners within 1 day, 7 days, 30 days, and all-time date ranges. Simply head over to your main dashboard to find this chart front and center. The growth rate is listed beside your metrics and highlighted to easily display growth increases and decreases.
Tip: Remember to take a step back and look at longer date ranges (multiple months) to view growth over a stretched period. This is going to give you a good idea of what type of growth trajectory you’re on. If you’ve hosted multiple seasons with CoHost, you can even use data ranges to compare growth rates between seasons.
2) Top-performing episode vs. latest episode chart
Scroll to the bottom of your main dashboard to find your top-performing vs. latest episode comparison. As signaled by its title, this graph compares your top-performing episode to the latest episode you released.
Tip: The goal is to always beat your best-performing episode when publishing new content.
3) Downloads vs. unique listeners dashboards
To get more granular about your show's performance, head over to "Analytics" in the left sidebar. Here, you can choose to see an in-depth analysis of downloads and unique listeners over time. With this data, you can calculate the growth rates between both downloads and unique listeners.
Tip: Track growth rates for downloads and unique listeners to compare how the true size of your audience is growing compared to the number of re-listens your show has. Check out our breakdown to better understand the difference between downloads and unique listeners.
4) Episode comparison chart
Compare the performance of up to five podcast episodes to understand what’s resonating with your audience. Head to the “Analytics” tab on your sidebar and select “Show Analytics”, scroll down to “Episode Release Performance Comparison, and select the episodes you wish to compare.
Tip: If your podcast works in seasons or if you’re testing different marketing campaigns, compare episodes at the beginning of the season or campaign and near the end to benchmark how the season has grown or the impact of your efforts.
5) Growth rate of marketing channels
Using CoHost’s Tracking Links, you can measure how many podcast downloads you receive from marketing channels. Simply head over to “Tracking Links” and select “Create tracking link”. To measure the performance of your existing tracking links, head to the “Analytics” dropdown on your sidebar and select “Link Analytics”. From here, you can see the analytics for all tracking links and individual links.
Tip: Test running marketing campaigns on different channels and measure if the click-to-download performance on these channels is growing. This will help you uncover what channels to focus on when it comes to growing your podcast.